Home tuition has become the new norm for many students as the guidance and resources given in school is not sufficient for effective learning. Especially with Covid-19 invading and interrupting the flow of everything ranging from education to politics, students have no other choice but to depend on home tuition for to excel in their studies. This is probably the reason why tuition jobs are gaining importance recently.
Budding tutors can make use of this time as a great opportunity to promote their tuition services though many may be unsure of how this can be done. Among lots of tutors, its important keep your prescence as a unique one and to promote yourself as a good tutor though it may be difficult to appeal to students just through a tutor profile that contains a biodata and personal statement.
So, here are ways to promote your home tuition services!
SAY IT OUT LOUD
The easiest and cost-free method to promote themselves is using their interaction skills. Many people think that promotion and advertisement involve complicated websites and investments in others requiring a lot of cost benefit analysis. Although this is true for some cases, there are also less complicated ways to do this.
Everyone has their own circle of friends, family and acquaintances no matter how big or small. Thus, the first step that tutors should take to promote themselves is by informing this group of people. Those who care will help to spread the word about their services. It will be helpful to do this through providing service for guidance in tuition assignments as well.
Those who judge them for trying to promote their business probably are not close enough to them anyways. However, the tone tutors use to promote their business is important. Their promotion should sound more like a kind request than a demand.
Tutors can also choose to offer a reward for those who bring customers to them although it is important to not make this reward too high as if not it may eat too much into profits.
SOCIAL MEDIA
Another cost-free method is the usage of social media. The popularity and importance of social media has increased exponentially over the past decades and will continue being relevant for the foreseeable future. Tutors can use this fact to their advantage and create their own business social media account.
This can include Facebook, YouTube, Instagram, twitter, blogs, etc. Having an account in all of these famous social media platforms can greatly improve the chances of gaining enough popularity to promote their business. Facebook, Instagram and twitter are similar in a way that tutors can post pictures and videos with captions describing their activities which can help to advertise about the quality of their tuition services.
Instagram and Facebook also allow tutors to post stories to keep their followers updated about their tuition services. Tutors can also choose to post videos on YouTube related to their tutoring services, their lessons or anything that they think will attract potential students.
Once tutors start to gain some popularity, they should use the opportunity and attempt to snowball it and exponentially increase their follower count.
THE CONVENTIONAL WAY
Tutors can choose to use conventional methods such as flyers and business cards. This method is similar to the first method except that they are promoting themselves to strangers instead of their group of friends.
This method is also cost-effective as the only cost incurred is the money required to print the flyers and business cards. However, it is important for tutors to put in a lot of effort into designing their flyers as it must be attractive to their target audience. Flyers must be concise but still contain all the necessary details that new students need to know about.
Moreover, tutors also need to put thought into where they should distribute the flyers. Depending on the target audience, tutors can distribute flyers at schools, book and stationery shops and near public transport.
ONLINE PRESCENCE
Tutors can try to get a larger online presence by having their own website or paying for advertisements on famous websites or platforms. Online advertisements will definitely be seen by more people but its success rate will be much lower than that of flyers as many may choose to ignore the advertisements.
Thus, it is even more important to make online advertisements attract people’s attention. Some websites target advertisements depending on the user’s location and preferences but the cost of having an advertisement in such a website will be more. Thus, tutors should consider how much they want to invest and choose where to advertise accordingly.
Having their own website is more time consuming but can be done for free. There are many tools online that can help create good quality websites for free. By using these tools, tutors can create websites with good search engine optimization. This means that tutors should ensure that keywords such as tuition, primary school, science, etc. are all on primary pages instead of being further down.
TUITION AGENCIES
If tutors do not think that making their own website is effective, they can choose to contact well known tuition agencies. Tuition agencies help tutors do the advertising work for them at the cost of their freedom.
When signing up for tuition agencies, tutors have to understand that their freedom will be slightly limited by the agencies. For tutors who are used to doing what they want whenever they want, signing up for a tuition agency might not be a good idea.
Signing up for a tuition agency is also not easy as it sounds. Tutors still have to build a convincing portfolio to be accepted; simply having the passion to teach is not enough. Tutors can build their portfolio by gaining academic qualifications or gaining experience by volunteering to teach for free at community centres.
BOTTOM LINE
There are various ways of promoting oneself for tuition services however it’s important to remember that it takes time and lots of effort to successfully develop a tuition career. Like everything else, persistence is of utmost importance.